.uk

A .uk is the shorter British form of address. It tends to be chosen by organisations speaking to the whole United Kingdom without the commercial emphasis of .co.uk: a nationwide campaign, a service used by businesses and private individuals alike, a brand that wants a short name on a phone screen and in print. Many companies keep one alongside their .co.uk.

There are no registration conditions, so a provider based abroad can hold one too. For an ordinary British business with no need for brevity, .co.uk remains the address customers expect.