.amsterdam

A .amsterdam suits businesses, institutions and initiatives that tie themselves to the city: a gallery on the Zeedijk, a building firm that only works inside the ring road, a festival held in the Westerpark every year. The extension puts the place into the address, which a .nl does not do.

No registration conditions apply, so an organisation based elsewhere can hold one too. That only makes sense if Amsterdam really is your working area or your story; otherwise the address claims something the site does not deliver.